Macro for Micro – successful on the whole

Not to be overseen were the two branch giants, Microsoft and Novell, with the way they presented themselves at the last CEBIT. Not only did they rely on the effect of their new products but were also convincing with the clear effect of their advertising. Whether with an over-sized portrait or as a direct product reference in XXL size - both companies were clearly recognizable from afar in the mass of competitors.

With brilliant, large-format, backlit prints from the Munich company Weila Bildtechnik, Microsoft placed their employees’ competence in the very foreground. Thereby not only increasing the attention but also creating a very special curiosity about the products being exhibited.
Far from any plush romanticism, which could be found elsewhere – the five “Big Boxes” represented a clear message: The company’s profile perfectly presented from all sides. We are proud of having provided the fitting setting for this presentation with our EPS-LUMI-profiles.

Inviting and agreeably different at the same time our profiles produced the right tension at one of the important competitors to the giant from Redmond: The network-people from Novell used the possibilities of modern modular technique in two ways: While the foreground provided the suitable setting for the actual product presentation, the consultants were able to withdraw behind the advertising wall and talk to the clients in detail. The room divider, which was created by the “Stuttgarter Raumtechnik”, is a perfect eye-catcher as well as easy to handle: Thanks to tensioning technology and a demountable frame there is no problem with either transport or storage. It’s so easy to put your perfect presence into the right light effectively, fast and low-priced – with EPS profiles.

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