More than motivation – the art of concentration

Seen logically it’s only right to position them in the background and their job is just to complete the presentation. After all the client is the one who belongs in the forefront all the time. They should only be perceived in passing, catching the client’s eye and put him in the proper mood for the perfect products. In no way should they disturb or demand too much attention for themselves. They are the medium not the message – and that’s the challenge.

Dividing screens have to catch the eye, be informative, attract and guide, without distracting. They should lead the way and definitely not rebuff. They should impress but not suffocate the observer and they must fit to the client, his requirements and his possibilities. Furthermore they should be flexible, quickly changeable and low-priced – and obviously perfectly produced. After all they are going to stand opposite the competitors all the time.

Without doubt these standards can only be fulfilled by real professionals, by enterprises which not only know what they want but also concentrate on what they are able to do. Like the experts from Raumtechnik who master the effect of the screens and, being experts for 3D, they always perfectly present the marketing products into the right light as well. At this year Geneva Motor Show the BMW stand offered not only lots of space for technology but also showed how perfectly technology can captivate space – provided that experts are involved. It’s a pleasure that EPS was in the position to contribute with their EPS-LUMI-profiles.

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