A new star in the Stock Exchange Skyline
A rotating banner for Frankfurt

Most of the time it’s hovering above everybody, rotating quietly and persistently without being influenced by what is happening on the floor below. Anyway, it’s not really bustling and noisy beneath it any more. Since computers found their way into the stock exchange, the brokers’ business has changed rapidly. Nowadays the orders come by data cable and people wonder if the stock exchange still needs such a large room. The experts from the Atelier Brückner in any case think so. They were the planners responsible for redesigning the floor and are experts for brands marketing in general and that of the German Stock Exchange in particular. They are convinced that the Frankfurt Exchange Floor is not only the showcase of the German exchange market but that it’s the visual business card of the brand "German Stock Exchange". That’s why such great value has been set on an authentic design, which doesn’t necessarily mean the conservation of anything that’s old. It rather means the combination of the established and the dynamic.

That’s why the impressively filigree moving ring banner is hovering above the perfect parquet. Unobtrusively printed it repeatedly presents the host’s most important information, the opening hours and the Internet address to the public’s awareness. Apparently weightless it complements with its floating shape the new, round, frosted glass broker’s barriers without being obtrusive or condescending. The dimensions are impressive. After all, the ring banner has a circumference of 8 metres and is almost 1 metre high. Finally in place the structurally certified construction weighs nearly a ton and still manages to turn 1½ rotations in 2 minutes. At a standstill the banner can be lowered down to the floor at the push of a button, e.g. to quickly change the tensioning. The construction is based on the EPS tensioning technology, which allows flexible tensioning of large-format (printed) surfaces in almost any spatial shape. An extremely firm PVC fabric, similar to a drumhead, is clamped taut without any creases in an EPS-LUMI aluminium profile. This flexibility with a perfect finish at all times is typical for the tensioning technology from EPS.

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