Profitable instead of liftening – furniture store Yesss tensed remarkable "monitors"

A cubic building - quite simple but courageous – with a modern and reduced architecture. No unnecessary Knick-Knack penetrates the clear language. A break is merely the inviting, large front window and the contemporary "monitors" that structure the clear facade. Especially young people go in and out the building in search of affordable, but yet cool furniture, which they hope to find in the Yesss furniture store. Not only the successful internal and external visual optic appeals positive to the young customers, but also the all-inclusive offer which is personalized to their special needs.

The furniture store Yesss stands as a perfect complement in the young furniture sector in Würselen next to Wohnwelt Pallen, the largest furniture store in the Rhine-Maas region. The project “Yesss” is the result of a long and intense cooperation between the companies Pallen and the Corporate & Brand Architecture specialist Severich & Partner. By use of conclusive and innovative concepts in the area of building construction and temporary architecture (fair construction, event architecture, store concepts), Severich & Partner convinced also international customers such as Vodafone, Volkswagen's Autostadt, Sony or Peugeot.

The architect Rainer Glenk, project manager in the fields of architecture and fair construction at Severich & Partner, used the materials glass, aluminium and concrete for the furniture store, in order to set an example for permanence and quality. With three "monitors" in the dimension of approximately 10 x 10 m, he gave the facades important visual accents which are indicated in the concept as plain information carrier with alternating up-to-date contents. These eye-catchers jump directly to the customer’s eye and motivate him to take a look “behind the facades". Besides they are optimal supplemented by three further advertising spaces that show the brand logo of the house.

All advertising spaces are realised with the tensioning profile system EPS.LUMI. Due to the diagonally sheet metal lining, the high-quality "monitors" gain their characteristic look. No "ugly" and cost-intensive lift devices interrupt the clean tensed advertising spaces and in spite of their size they can be replaced by two men with a lift truck in just one normal workday. Following the important requirements in design and detail of Severich & Partner very significant and constant advertising media has been developed.

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