Simply beautiful
Exciting advertising for Hunkemöller

Hectic at Hunkemöller in Cologne. Just a few days until the lingerie specialist's new store in the Cathedral City on Hohe Strasse opens its doors. Underwear, nightclothes, bathing clothing and accessories are awaiting their places on the shelves and racks. But there is one small problem. An advertising display has to be fitted to the wall next to the changing rooms. The printed dibond plates are there, but are not the right size, as a result of a cutting error, and the design could be improved too. The advertising motif is interrupted by a clearly visible joint. Reflections from the lighting are also clearly visible.

What to do? For Christian Merchel, director of CM-Werbung in Witten, it is clear. A clean solution needs to be found, as quickly as possible! The expert quickly decided to use tensioning technology from EPS, or more accurately, the EPS.EASY system. "I found out about this EPS system from the forum www.signforum24.info and have been wanting to try it out for some time. The experts who use this internet portal to swap information about advertising technology are praising it to the highest. And I also have to say that it really couldn't have been simpler and quicker. And it is not just the optics that is perfect. The best thing is: you don't need any tools to change the motif."

The quick secret from EPS is the EASYQUICK wall mounting: Simply attach the mount to the wall and insert the printed sheet into the tracks and then quickly tighten it with the EASYQUICK. If you then want to replace the motif, this is done "at the push of a button" on the QUICK and the work is finished, without any tools. Merchel, who was charged by the Bochum shopfitter Figo Shop Solutions with the advertising technology design explains, "Our customer liked the easy changeability of the motifs, in particular, quite simply they were impressed." So impressed, that the EPS profiles and wall mountings were soon being used in two more Hunkemöller stores in Mannheim and Dortmund.

Further Information can be found at our main page and other newsletters at the EPS.Background.